I like this!

Does it really last years?

irukamegami, I would wager that it could if you were using it sparingly. I've had my jar for two months and as you can see, I've barely dipped into the surface. The gold sparkles are very small, so a little goes a *really* long way.

I love bella tv, sad that the products except the lancome are not sold where i live.

Thanks Bella, but I was actually wondering how long it would take before it expired or went bad.

Don't quote me on it, but I don't think it will go bad. I have pomades of similar consistency for years and they're still usable. (I have a Jonathan "Dirt" that's three years old and it's still great.) So I think you could keep it for a long time.